If your customers feel that your business takes good care of them, they are more likely to remain loyal to your brand. The term customer loyaltyimplies two related but distinct ideas. On one hand it could be understood as a tool to ensure repeat purchases from a single customer or more. However, the second meaning is more apt – being known as a company that provides high quality service. The question that arises is which of the two you would rather have as a basis for customer loyalty?
Here are a few tips that will help create a strong base of customer loyalty:
- Treat your big time customers(i.e. your frequent customers)like superstars. For example, let them jump to the head of the line. Express your gratitude towards them for being a long standing customer.
- Implement an individual loyalty program. Get emotional with them. Provide them with benefits based on their tenure of business with your company.
- Get to know them as people instead of customers.
Implementing these and other related techniques while still engendering good will with new clientele can further complicate your customer loyalty initiative. To find out more on how your business can achieve these goals, read more here.