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The Five Levels of Customer Complaints

Wednesday, 03 December 2014 by

All complainers are not created equal.  As hard as it is to believe, there are actually five levels of complainers you will have to deal with, and understanding them will significantly reduce the challenges you and your company face in the long term.  Here’s a quick breakdown of the five levels: The Timid.  These people

Though it may seem counterintuitive, hearing customer complaints is actually a good thing. It indicates that your customer feedback system is working, and gives you the opportunity to save the customer and correct systemic issues within your business. This can dramatically improve customer recovery, retention and overall satisfaction. Statistics show if you resolve a complaint

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