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Customer dissatisfaction may seem like a purely negative situation on the surface, but in reality, these customers can often turn into your greatest supporters if handled effectively. A good example of a loss-leader, your customer recovery team must not be afraid to go above and beyond to enthusiastically satisfy customers who have previously been disappointed

Most businesses today believe that they have an effective program in place to recover at-risk customers; most businesses are wrong. Just because a customer recovery program is in place does not mean that it’s effective. Over 80% of businesses believe they address customer concerns effectively, yet only 8% of consumers agree. This is a massive

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