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It is 8:44PM on a Friday night in Carlsbad, California. One of your employees, Chris Martinez, noticed a major issue with a new shipment. The barcode is properly displaying the correct shipment, but the goods delivered are completely wrong. As this is a major restocking shipment, there is obviously a serious shipping systems issue, and

Customers find your products and services in a number of ways; this includes referrals, advertisements, organic search, and more. Though the means of acquiring new clients vary greatly, their reasons for purchasing from you do not. A recent study by The Society for New Community Research assessed why consumers make purchases. The top three reasons?

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