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Companies dread complaints on social media. When they see a bad review on Facebook or Twitter their first instinct is to ignore the comment in the hopes it will go away. However, statistics have shown that if you respond promptly to a negative social media comment it can become a positive for your company. Earn

Consumers are increasingly turning to social media for a wide variety of tasks including product and service related feedback. This feedback includes online reviews, service complaints, product defects, suggestions and general inquiries. Multi-channel customer service and support, which includes the increasingly important social media platforms, often creates significant challenges for companies as they must retrieve,

Businesses are moths to the flame of social media glory. Companies are now drawn to the promise of social media, viral marketing, massive followings and inbound leads. Social media allows companies to be highly responsive and engaging with their customers.  But is it right for you? Consider the following benefits: Immediate satisfaction Personalized service High

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